Workhorse
onTRAC
Travel · Research · Analysis · Communications
Savvy consumers research travel web sites for tour itineraries and information. They make buying decisions based on the quality of the site and the companies who manage them. We specialize in writing web site copy and tour descriptions that appeal to the affluent Western traveler.
On-site Tour Evaluation
Workhorse OnTRAC provides on-site analysis of your tours or the tours of your competitors. All tour bookings and travel arrangements are made by us to protect the anonymity of the analysis and to evaluate your administrative procedures. Click on a PDF document below to see a sample report for a recent client.
Client: Gray Line China
Assignment: Rewrite tour descriptions for web site based on draft provided by local tour operator.
BEIJING TOUR - BEFORE
As the three required sightseeing attractions for any visitor to China, this tour provides the maximum experience in a one-day tour. You will visit Tian'anmen Square - the largest city center square in the world covering 44 hectacres. Next, you will tour the Forbidden City, the Imperial Palace of the Ming and Qing Dynasties (between 1368 and 1911), which is the largest and best-preserved extant group of ancient architecture in the world. Last, you will visit the Great Wall, the greatest fortification in human history and the only man-made object that is visible from space. We visit the Badaling section, which represents classic Great Wall.
BEIJING TOUR - AFTER
Beijing is the capital of the People's Republic of China, and has been a historic center of power, culture and wealth that continues today. The tour starts at Tian’anmen Square with an overview of the communist influences on the country. You'll tour the grounds and see the array of halls and monuments. From there we walk to the Forbidden City, also known as the Imperial Palace Museum. With over 180 acres and collection of great halls, you will see antiques and treasures representing all of China's history. After a stop for lunch, you will visit the Badaling section of the Great Wall, one of the best preserved sections of this 2,000-year-old architectural wonder. You will be able to climb the Wall and take in the panoramic views at the top. During the day, we will stop and shop the famous Bohua Jade Factory to get some beautiful bargains.
Client: Gray Line China
Assignment: Mystery Shop selected tours in Beijing and Shanghai. Analyze sub-contracted tours in Xi'an and Guilin.
BEIJING TOURS
SHANGHAI TOURS
DESTINATIONS REPORT