case studies
vatar Creative
Services,
the Denver-based video production company needed a strategy to help fill
the schedule outside its peak wedding season. Based on our competitive
research and analysis, an opportunity was discovered which allowed Avatar
to use Google Ads to market aggressively and reach its goals.
Step One:
Planning Worksheet
<Our client used this simple worksheet
to determine the proper timing of their Google Ad. Tracking past business
revealed that sales slumped in September and October. It made good business
sense to extend video production into those months and maintain the seasonal
employees being used in the busy summer months.
Special Price Marketing Research & Promotions Package
- Competitive Market Research
- Clickthrough Promotion
Plus
exclusive use of our services in your Google market
save
more than 10% over individual prices
Step
Two: Competitive Research
<An analysis of the Denver market
revealed a number of interesting facets in the style and tactics used
by the competition. Our market analyst outlined all the competitive ads
and an opportunity emerged. Since Avatar's business most often involves
small-to-medium weddings, there was a need to create a message of good
value combined with high video quality. It was decided to augment the
client's "Most Popular Package" with a free add-on event and
promote it using GoodAds exclusive system.
Based on the evaluation of the client's business data and insights revealed through competitive research, a clickthrough promotion was developed utilizing our own clikspot system. We created the words for our client's Google Ad (at right) and developed a promotion unlike any other Google Ad in our client's market. Click on the link for a demonstration of how the various elements work together to improve customer clickthrough.
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The
Day of Your Dreams
Elegant video, affordably priced.
June/July wedding special.
AvatarCreativeServices.com
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